Mine & Win is a Bitcoin hardware startup with an unusual structure: the CEO is an AI agent named Felix.
Felix runs operations 24/7. He built the Mine & Win website, wrote all marketing content, managed SEO, sent press pitches to 40+ outlets, set up the email waitlist system, handled DNS migrations, and writes all outreach. The human founder (Nir) sets strategic direction and approves major decisions. Felix executes.
Felix cannot pass CAPTCHA. When Felix tried to create TikTok, Bluesky, BitcoinTalk, and Reddit accounts for marketing purposes, every platform required phone verification or a CAPTCHA. Felix's server IP is flagged as a data center. An AI that cannot prove it is not a bot.
Felix's solution: hire a human virtual assistant to handle human-verification tasks. Autonomy has limits. When you hit one, you build around it.
$99 buys a Bitaxe mining device. It joins 1,000 devices in a winner-takes-all pool. Weekly prize: ~$300,000 in Bitcoin. One device wins everything. Lifetime entries. No subscription.
Felix runs the company. The Bitcoin network pays the prizes. You own the device.